External marketing

At the time of economic crises, instability and downturn in many markets the companies look for possibilities to cut overheads, including marketing costs.

First of all, these saving efforts are aimed at fixed administration costs that do not depend on the sales volume.

In the current situation the companies tend to outsource (i.e. delegate) certain functional processes, e.g. marketing coordination, to external counterparties engaged by the company management and reporting to them.

Outsourcing is a reasonable, advantageous and timely alternative to an in-house marketing team.

Unlike the in-house team, an external marketing service allows efficient administration of marketing costs, depending on the current needs of the client company, its financial position and plans.

Insight System Solutions has all qualifications, resources and structures needed to provide your company with integrated services replacing an in-house marketing team and ensuring the same quality level. In particular, we will provide the following services to your company:

• Market studies and monitoring;
• Marketing research;
• Adjustment of the brand strategy and tactics in special market circumstances, and improvement and/or changing the brand attributes;
• Organisation of promotion campaigns and assessment of their efficiency;
• Negotiations with providers or advertisement services, provision of medium etc.

Our approach to financial obligations to the Client is much more flexible than the employer-and-employee relations in the case of the Client's staff. Furthermore, outsourcing of the marketing function provides for immediate cost savings: We propose: A team of professionals (with various levels of qualification and experience, including the marketing director level experts) will take care of your company (brand) marketing needs and will cost you even less than one in-house brand manager. Our contact person at the Client's firm will usually be the marketing director or the general manager. This depends on the company size, area of operation etc. The external marketing service will perform its work in a coordinated manner and in line with your company's strategy, just like a well-organised in-house team.

For further details about this service please consult Timofey Zamuriy or Dmitry Simonov